Google Marketing Platform

Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It brings together DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Large advertisers mainly use the platform to purchase ads on the Internet. It's important to note that Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not part of the Google Marketing Platform. These three brands are complementary tools targeting different types of ad buyers and offering slightly different features. However, the introduction of Google's Marketing Platform alongside Google's existing offerings has caused confusion for those seeking to buy ads via Google.